KNYSNA, South Africa, 17 April 2018 – The annual Jaguar Simola Hillclimb in Knysna is helping raise funds for the Eden Regeneration Project as part of its commitment to supporting the local community and environmental initiatives, particularly after the devastating fires experienced last year.
The organisers of the Hillclimb, Knysna Speed Festival, have teamed up with non-profit organisation Greenpop which plants trees through urban greening and reforestation projects, while creating environmental awareness and generating support and participation through green festivals and workshops across Southern Africa.
“It is fantastic to be able to host the Jaguar Simola Hilllclimb in one of South Africa’s most beautiful coastal towns, but it also comes with a responsibility to support the region with more than simply the business this event generates,” says Ian Shrosbree, the event’s managing director.
“As one of the Garden Route’s most spectacular and popular destinations that relies heavily on the tourism industry, the 2017 fires destroyed a lot of the trees and vegetation this area is renowned for,” he adds.
“Accordingly, we have partnered with Greenpop to raise funds for its Eden Regeneration Project with aims to plant between 5 000 and 10 000 trees in the Knysna area during its Regreen the Garden Route Festival in June.”
Proving its commitment to the cause, the Hillclimb team has covered the cost of R120 per tree for each competitor entry in the 2018 Jaguar Simola Hillclimb, with the funds already having been donated to the initiative. This will support the planting of trees in the Featherbed Nature Reserve, as well as the Phantom Forest, both of which were severely affected by the fires. The R120 donation covers the cost of the tree, all materials, logistics, planting and monitoring of the area.
“We encourage the Hillclimb family, comprising competitors, spectators and sponsors alike to support this project by making donations to purchase more trees, and also by spreading the word to friends and family, as well as across social media,” Shrosbree urges. All funds raised go directly to Greenpop.
Donations to the fundraising campaign can be made by accessing the Jaguar Simola Hillclimb Tree Project page on the GivenGain website: www.givengain.com/ap/ksfjaguarshctreeproject/
For more information on Greenpop and the Regreen the Garden Route Festival, visit the organisation’s website: www.greenpop.org
For more information on the event visit: www.jaguarsimolahillclimb.com #JaguarSHC